Concepts outerwavemedia.com

Design studies

One-page concept website designs.

Each is a fully designed, hand-coded one-pager built for a specific industry. Inspiration for what your site could look like.

Pick one as the starting point for your build, or use them as reference and we go completely fresh. Either way, the design moves from static HTML here to a proper WordPress implementation on your domain.

I'm Nick, the one-person studio behind them. Hand-coded WordPress, one client at a time.

Medical & health

03

Dental Whitefish Bay, WI

Northwater Dental.

A high-end concierge cosmetic and restorative practice. Apple-language alternating tile rhythm, full-bleed cinematic hero, one restrained accent color.

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Aesthetics Lake Geneva, WI

VERDAINE.

A full-service luxury aesthetic medical practice. Pure black canvas, three-typeface trinity, transparent pill CTAs, photography as the only voltage.

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Veterinary specialty Brookfield, WI

Cardinal Veterinary.

A specialty referral hospital with 11 board-certified vets and 24/7 emergency. Airbnb-language warmth on white, modest type weights, cardinal-red accent, photo-first cards.

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Hospitality

03

Korean BBQ Milwaukee Third Ward

Hwaro 화로.

A 28-seat Korean barbecue room. Cinematic dark canvas, full-bleed food photography, bilingual brand mark, asymmetric room gallery.

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Wedding venue Spring Green, WI

The Marlowe Farm.

A working dairy farm in Spring Green, kept for six weddings a year. Custom editorial-magazine direction. Fraunces serif, cream canvas, sage accent, Roman-numeral chapter structure.

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Pinball barcade Bay View, Milwaukee

TILT.

A pinball barcade on Kinnickinnic. Maximalist neon on near-black, hot-pink / cyan / acid-yellow tri-accent, Bungee display, scrolling LED marquee. Loud on purpose.

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Home services

02

HVAC SE Wisconsin

Northpoint Air.

Residential heating and cooling for the North Shore and Waukesha County. Engineering-spec aesthetic for a trade vertical that usually settles for template-farm sites.

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Roofing Southeast Wisconsin

Hartline Roofing Co.

Heritage roofing since 1962. Craftsman-tier photographic homepage built around longevity, certifications, and named project work. Anti-template-farm by construction.

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Professional services

02

Estate planning Downtown Milwaukee

Hallowell Estate Counsel.

Wills, trusts, and succession planning. The kind of editorial law-firm site that signals discretion and continuity to multi-generation Wisconsin families.

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Interim CFO leadership Milwaukee & Chicago

Halford & Pierce.

A boutique partnership placing senior partners into interim CFO engagements. Dark institutional editorial direction. EB Garamond on deep navy, restrained gold accent, executive-grade photography, data-as-design.

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SaaS & software

01

Component library Marketplace SaaS

Foundry.

A premium HTML component marketplace. Molten cast aesthetic on warm graphite. Instrument Serif display with chrome gradients, single hot-orange accent, filterable component grid with click-to-cast copy interaction.

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Want me to build you one?

Most builds start with a 20-minute call. I'll listen, give you an honest read, and quote within a business day if it's a fit.

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